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What does this organization offer that similar organizations do not?

SWOT ANALYSIS CRITERIA/QUESTIONS

Strengths Questions

x What does this organization offer that similar organizations do not?

x Is the organization located near the population served?

x Is the organization affiliated with the United Way?

x How is the organization managed? Has the organization done succession planning?

x What is the culture and/or attitude of the organization?

x Does the organization have a Charity Navigator rating?

x What are the capabilities of the organization?

x What programs does the organization offer within the community?

x What are the competitive advantages of the organization?

x What are the organizations unique selling points (USPs)?

x What are the organizations resources (e.g., assets and people)?

x What financial reserves and/or likely returns does the organization have?

x What type of marketing (e.g., outreach, distribution, awareness) does the organization use?

x What is most innovative about the organization and its programs or services?

x /ƐƚŚĞƌĞĂĐŽƐƚĂƐƐŽĐŝĂƚĞĚǁŝƚŚĂĐĐĞƐƐŝŶŐƚŚĞŽƌŐĂŶŝnjĂƚŝŽŶ͛ƐƌĞƐŽƵƌĐĞƐ͕ƉƌŽŐƌĂŵƐ͕Žƌ

services? If so, what is the value and quality of service/program/resource to cost?

x How is the organization accredited? What are the criteria for accreditation? Does the organization hold any certifications?

x What kind of processes (e.g., systems, IT, communications) does the organization use?

Weaknesses Questions

x Are there gaps in capabilities (e.g., services, resources, programming)?

x How does the organization measure up against similar organizations?

x Is the organization solvent? How does the organization fiscally sustain its programs,

resources, and services?

x /ƐƚŚĞŽƌŐĂŶŝnjĂƚŝŽŶ;ŝ͘Ğ͕͘ƚŚĞƉĞŽƉůĞǁŚŽŵĂŶĂŐĞŝƚͿĂǁĂƌĞŽĨƚŚĞŽƌŐĂŶŝnjĂƚŝŽŶ͛Ɛ

vulnerabilities?

x Are there any time-related or deadline-related pressure affecting the organization?

x Does the organization have adequate cashflow?

x How well does the organization meet its annual budget?

x What affects continuity and/or supply chain robustness for the organization?

x Are there elements that distract from the core activities of the organization?

x Does the organization employ reliable data for planning?

x How is morale within the organization?

x How is commitment TO the organization?

x What type of leadership is prevalent within the organization?

x What kind of processes (e.g., systems, IT, communications) does the organization use?

 

NS 803 SWOT ANALYSIS CRITERIA/QUESTIONS

x How is the organization managed? Has the organization done succession planning?

x Does the organization provide written materials (and/or audiovisual materials) in more

than 1 language?

x How do the employees and leadership of the organization demonstrate cultural

competence?

x Is the workforce and leadership of the organization diverse?

x What languages are spoken by the employees and leadership of the organization?

Opportunities Questions

x What type of opportunities exist for the organization?

x Are the employees and/or leadership of the organization aware of their competitors’

vulnerabilities?

x Does the organization stay attuned to industry or lifestyle trends that affect its

constituents, stakeholders, employees, and leadership?

x How does the organization ensure its technology meets its needs for providing services,

programs, and for innovation?

x What global influences must the organization remain aware of?

x How does the organization learn about and approach new markets (i.e., vertical,

horizontal)?

x How does the organization learn about and approach niche target markets?

x How does the organization handle geographical export and import needs?

x How does the organization identify new unique selling points (USPs)?

x What type of tactics are beneficial for the organization (e.g., surprise, major contracts)?

x Does the organization have a business and product development plan?

x How does the organization explore information and conduct research?

x What partnerships with other agencies ĐŽŶƚƌŝďƵƚĞƚŽƚŚĞŽƌŐĂŶŝnjĂƚŝŽŶ͛ƐĂďŝůŝƚLJƚŽ

provide services, programs, etc.?

x How does the organization manage volumes and production within various economies?

x Is the organization susceptible to seasonal changes, weather issues, or fashion

influences?

x Does the organization offer advanced nursing and/or education opportunities?

Threats Questions

x What political effects ŚĂǀĞƚŚĞŐƌĞĂƚĞƐƚƉŽƚĞŶƚŝĂůƚŽĚŝƐƌƵƉƚƚŚĞŽƌŐĂŶŝnjĂƚŝŽŶ͛ƐƐĞƌǀŝĐĞƐ

and/or programs?

x What legislative effects have the greatest potential ƚŽĚŝƐƌƵƉƚƚŚĞŽƌŐĂŶŝnjĂƚŝŽŶ͛ƐƐĞƌǀŝĐĞƐ

and/or programs?

 

x What environmental effects ŚĂǀĞƚŚĞŐƌĞĂƚĞƐƚƉŽƚĞŶƚŝĂůƚŽĚŝƐƌƵƉƚƚŚĞŽƌŐĂŶŝnjĂƚŝŽŶ͛Ɛ

services and/or programs?

x How does the organization respond to developments in technology, including

responding to hacking attempts and/or ransomware attacks?

x How does the organization remain aware of competitor intentions?

x How does the organization respond to market demand?

x How does the organization remain abreast of new technologies, services, and ideas?

x With whom does the organization make vital contracts and/or with whom does the

organization partner?

x How does the organization sustain internal capabilities?

x What are the obstacles faced by the organization and how does it respond?

x tŚĂƚĂƌĞƚŚĞŽƌŐĂŶŝnjĂƚŝŽŶ͛Ɛ insurmountable weaknesses?

x How does the organization respond to the loss of key staff and/or leadership?

x How does the organization ensure it possesses sustainable financial backing?

x How does the organization respond to the local/home economy?

x Is the organization susceptible to seasonal changes, weather issues, or fashion

influences

 

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