1.1.1 Assessment Task
You are required to produce a 2500-word strategy report based on a tourism company, which is different from the one in Assessment 1 or any other assignment you have handed in.
1.1.2 Assignment Instructions
The CEO of your organisation has asked you to prepare a report on strategic planning for one of the tourism businesses mentioned below. This plan must cover three time periods (most likely 1, 3 and 5 years – however, it can vary depending on the business selected).
The CEO expects all their staff to be involved in the process and to conduct a full external environmental analysis and to provide an examination of how well the organisation is placed to cope with the challenges ahead.
The analysis should include the following within your discussion:
1. Proposed mission and vision for your organisation.
2. Identification and critical analysis of the key stakeholders and their needs.
3. External Environmental Analysis (PEST/Scenario Planning/Competitor Analysis, etc.)
4. NOISE Analysis
5. Ansoff Matrix and an alternative strategic direction and choice
6. Recommendations for the three time periods.
Choose an organisation from the following list:
1. Tourism organisation of your choice (different from the one you used for Assessment 1 or any other assessment)
Remember that you are expected to use underpinning theory to support your arguments and to establish a critical discussion.
Task
1. Critically review and evaluate the relationship between the global political economy and the strategic management of tourism enterprise.
2. Analyse and explain the diversity of tourism business environments and the range of organisations and business models within them.
3. Critically reflect on theories of business strategy and apply these to the strategic management of tourism in a global context.
4. Communicate effectively in writing using a range of academic, public and industry sources.
