Putting It Together: Planning and Mission
⦁ Define Objectives: Sun City Boards should look to reduce noncore product lines and associated inventory. Minimum margin target is 35 percent across all remaining product lines.
⦁ Develop Premises: Monitor competitor’s plans to implement a new polymer board and determine potential impact to Sun City’s sales.
⦁ Evaluate Alternatives: Evaluate opportunity of opening new retail outlets along the West Coast. Also, explore international sales options for high-end surf boards.
⦁ Identify Resources: Analyze the level of capital necessary to achieve expansion goals and incorporate plan to close financial gaps in the annual budget.
⦁ Plan and Implement Tasks: Create a Gantt chart or other project planning tool that outlines the actions necessary to reach the goals outlined earlier.
⦁ Determine Tracking and Evaluation Methods: Create SMART goals for both managers and employees that align with direction the overall business plan provides.
