Internal and Competitive Analysis
Study Chapters 4 -5 in the required text Strategic Management Frank Rothaermel. These chapters cover how to analyze the internal operations and competitive positioning of a firm. Be aware of the enrichment resources to help you complete this assignment.
Overview
Working independently, each student completes an internal analysis for a specific competitor in the industry that the student’s team has analyzed to determine the competitive. Although you were part of a team for the environmental scan, for this firm-level analysis you will work independently. Select a competitor within the industry analyzed by the team. Netflix
Select a firm (Netflix) in the industry (and nation) studied by the student’s team and, using secondary sources of data such as information provided by the firm, required reports and filings, published articles etc. conduct an analysis of the firm and prepare a report showing:
Company highlights: mission, vision, current CEO (and other positions, if relevant) locations, annual profit, growth rates, number of employees, performance, their current objectives (the letter to investors is a good source of information for a publicly traded company), their current structure and culture, if you can get this information ,the CVF is a good tool to describe culture.
