MBA 515 Milestone One Guidelines and Rubric
Using the MBA 515 Library Research Guide and other resources, create an overview of your selected market domain that identifies and examines factors and the impact that the factors have on your selected domain. Analyze the factors that contributed to the obsolescence or dissolution of notable companies in your selected market domain in the recent past. Make sure to discuss both inhibiting and enabling factors in your analysis. Assess the impact of the factors you analyzed on opportunities for change and innovation in the business environment of your selected market domain. For example, if you chose the transportation industry and focused on ground transportation, you would discuss the development of the rail or interstate highway systems, the concept of intermodal transportation, deregulation, environment laws, and so forth. You will describe the impact on the marketplace of these new developments and leadership’s response.
Specifically, the following critical elements must be addressed:
A. Factors: Analyze the factors that contributed to the obsolescence or dissolution of notable companies in your selected market domain in the recent past. Make sure to discuss both inhibiting and enabling factors in your analysis. B. Impact of Factors: Assess the impact of the factors you analyzed on opportunities for change and innovation in the business environment of your selected market domain.
Rubric Guidelines for Submission: Your paper must be submitted as an 8- to 10-page APA-style Word document with double spacing, not counting the cover page and reference page. It must be in 12-point Times New Roman font, with one-inch margins and at least three authoritative sources cited in APA format.
Critical Elements Exemplary (100%) Proficient (90%) Needs Improvement (70%) Not Evident (0%) Value Identification of Factors Meets “Proficient” criteria, and analysis demonstrates keen insight into factors driving change or innovation in business environment Accurately analyzes factors that contributed to obsolescence or dissolution of notable companies in selected market domain in recent past, discussing both inhibiting and enabling factors Analyzes factors that contributed to obsolescence or dissolution of notable companies in selected market domain in recent past, but discussion does not include both inhibiting and enabling factors, or response has gaps in accuracy or detail Does not analyze factors that contributed to obsolescence or dissolution of notable companies in selected market domain in recent past 40 Impact of Factors Meets “Proficient” criteria, and assessment demonstrates keen insight into factors driving change or innovation in business environment Comprehensively assesses impact of factors on opportunities for change and innovation in business environment of market domain Assesses impact of factors on opportunities for change and innovation in business environment of market domain, but assessment is cursory or inaccurate Does not assess impact of identified factors on opportunities for change and innovation in business environment of market domain 40
Articulation of Response
Submission is free of errors related to citations, grammar, spelling, syntax, and organization and is presented in a professional and easy-to-read format
Submission has no major errors related to citations, grammar, spelling, syntax, or organization
Submission has major errors related to citations, grammar, spelling, syntax, or organization that negatively impact readability and articulation of main ideas
Submission has critical errors related to citations, grammar, spelling, syntax, or organization that prevent understanding of ideas
20
Total 100%
