Analyze one real-life business case of a culture-induced failure of international company operations
Chosen Business case is – DaimlerChrysler
Your essay should provide:
a) what aspects of national culture may have caused the failure?
b) Is culture likely to be the sole cause, or might there be other reasons?
c) The analysis of the cultural and institutional environment in which the firm is embedded;
d) How could the company have avoided failure?
e) Propose 4-5 recommendations to the top management on how to address
these problems in future operations.
Your essay should provide:
a) a brief discussion around the nature of the problem/failure the chosen firm has faced along with the analysis of the cultural and institutional environment the firm is embedded in;
b) recommendations and future course of actions for the top management how to address the identified problem/challenge/failure the firm has encountered.
Please use culture theories such as Hofstede, Hall, GLOBE etc.
