Develop a 3-4 page marketing strategy for Hanes (the underwear company) to expand to Chile. Marketing strategy should identify Hanes top competition in Chile, projected growth and profitability over the next three year, underlying cost and cost structure and distribution and supply chain channels. Identify marketing mix in Chile, promotional practices, pricing strategy and branding strategies. Address management and practices in e-marketing, crafting a digital marketing strategy, and include key elements of web analytics, customer relationship management and social CRM. Please PROVIDE SCHOLARLY REFERENCES.
