What recommendations would you propose to the leadership team on how to address potential challenges?

Home

Further Expansion

The company brand and values have attracted significant overseas interest, including in countries which do not have an alcohol culture (or where it is illegal), plus those with significant UK expatriate communities. As a result the company commissioned specialist research in two countries to determine the likely strength of its markets: France and Saudi Arabia.

The leadership team recently reviewed the results of this research and has now taken the bold decision to invest in a programme of overseas expansion.

While this is potentially a very exciting project for Adam Elmegirab and his team, Adam is concerned that expansion could lead to new challenges. You are an organisational behaviour expert and you have been invited by Adam and his team to write a report identifying possible challenges with growth and evaluating how these challenges might be met in both countries. Your report should focus particularly on the following organisational behaviour issues:

• Motivation – from the individual employee’s perspective.

• Change taking into consideration organisational culture.

• Leadership taking into consideration building an effective team.

• What recommendations would you propose to the leadership team on how to address potential challenges?

Be aware, you are to take a holistic approach to this coursework and utilise your knowledge gained from across the module, i.e. while you need to address the above topics in depth you are likely to refer to other topics covered within the module.

DO NOT attempt to contact the organisation for any additional information.