Instructor Notes;
You provided some good info on why you selected McDonald’s and the Nigerian market. You did not have any headings or subheadings to identify some of the other parts of the final paper that are required. Eg. Strategy you will employ to launch your product.
• Organizational structure you select to support the launch. o Within the organizational structure you choose, explain how you will handle management, marketing, operations, finance, internal controls, etc…
• Sales and marketing aspects • Logistics aspects o What will be involved in getting your product from country of production to country of sale?
• Financial management considerations of the launch, etc. You should also discuss the different business environments that will need to be considered with a launch in Nigeria. Eg. Political, Fiscal, Cultural, etc.
