The Covid-19 pandemic is a situation that will have long lasting effects in our global economy. The outbreak showcases the value of digital operating models and is likely to force many companies to speed up their digital innovation and transformation.
For this assignment, consider the following scenarios:
Identify an organization that has been significantly affected by the COVID-19 outbreak and recommend how the organization can leverage digital innovation to sustain the business and enable growth.
Propose a change in its operating model, supported by digital efforts, that will mitigate the impact during the crisis.
Describe which business processes would be affected and describe the capabilities and elements that will enable these changes.
Criteria for selecting an organization:
- The organization must be a mid-sized company with more than just one customer-relations office or retail outlet
- The organization must have an existing (pre-Covid-19) business strategy and business model that you will describe and use as a basis for your discussion
- The existing business strategy and model you identify will then be used to evaluate the extent to which the organization has been affected by the Covid-19 crisis
- The existing busines and model you identify will then be used to evaluate the relevance of the 5 steps, below, for your analysis and proposed solutions.
- The organization you select must have its information in open online sources and it must be in English.
Provide an individual Project Report which covers theoretical application of a digital business strategy, including the development and recommendations for a digital transformation solution in the organization. Demonstration of the use of digital interface, applications and understanding of new business models and disruption are expected.
The project should include recommendations for the implementation of digital technologies and solutions as a strategy.
Student must provide an individual project addressing the 5 steps described below, showing advanced knowledge, and understanding of the digital business models described/analyzed, and critical evaluation of strategies already implemented. Digital technologies application is expected in the proposed solution.
The project report will compromise the following 5 steps of analysis and discussion:
- Audit of the current landscape od the organization’s industry sector
- Evaluation of the competitive environment
- Definition of SMART objectives, strategies, and tactics
SWOT of the current landscape and TOWS matrix of proposed solution Outline of the proposed solution implementation.
