- Introduce the organization
- What is the specific industry and its competition?
- Who has succeeded and failed in the industry, and why?
- What is the potential profitability of the industry?
- What political-legal forces affect the industry?
- What economic forces affect the industry?
- What social forces affect the industry?
- What technological forces affect the industry?
- What is the current firm-level strategy?
- What is the current business-level strategy?
- What are the business strategies of the major competitors?
- What is the current marketing (functional) strategy?
- What is the financial position and (functional) strategy of the organization?
- What are the current production and purchasing (functional) strategies?
- What are the current strategies in other functional areas such as HR and info systems?
- What strengths exist for the organization?
- What weaknesses exist for the organization?
- What opportunities exist for the organization?
- What threats exist for the organization?
- What strategic alternatives are available to the organization?
- What are the pros and cons of these alternatives?
- Which alternative should be pursued and why?
- How should this alternative be implemented?
- How should this alternative be controlled?
- What crisis events should the firm anticipate? What are the future prospects of the company?
