Instructions
Continuing with the scenario from your product overview, report your findings and recommendations to the stakeholders of your company.
Your job is to help the company launch a new pet food line. The food line will be for both cats and dogs, and the company is excited because the product is made of all natural ingredients. You will need to make some key strategic recommendations about how to launch and promote this new product line. Create a presentation to share your recommendations with the stakeholders within your company.
Tip Top Bakery – Who We Are
- This should include a brief overview of the pet supply store and its new product.
Speaker Notes:
Tip Top Bakery – Proposed Marketing Strategies
- From Part I, what marketing strategies are you recommending the pet supply company use to promote its new product?
- Discuss the channels you plan to use and the messaging.
Speaker Notes:
Tip Top Bakery – Social Responsibility Policy
- What does social responsibility mean to a company?
- Why is social responsibility important?
- Why should your department (marketing) be interested in it?
Speaker Notes:
Tip Top Bakery – Internal Market Factors
- How will the internal market factors impact the marketing strategies you are suggesting?
- Utilizing the SWOT analysis you completed in the “Market Factors” section, elaborate on the strengths and weaknesses that the company should consider.
- Which are the most important and why?
| Strengths | Weakness
|
Speaker Notes:
Tip Top Bakery – External Market Factors
- How will the external market factors impact the marketing strategies you are suggesting?
- Utilizing the SWOT analysis you completed in the “Market Factors” section, elaborate on the opportunities and threats that the company should consider.
- Which are the most important and why?
| Opportunities
|
Threats
|
Speaker Notes:
Tip Top Bakery – Translating Wants and Needs Into Messaging
- How will you leverage your target market’s needs and wants in the marketing strategies you are suggesting?
- Utilizing the work you completed in your target market analysis, how does understanding your customer’s wants and needs help in developing a target marketing strategy?
Speaker Notes:
Tip Top Bakery – Target Market Expansion
- How can you expand your target market to reach more people in the marketing strategies you are suggesting?
- Provide examples utilizing the work you completed in your target market analysis to support your ideas.
Speaker Notes:
