Demonstrate a critical application of different models of, and approaches to, strategic management, and interpret these as bases of strategic choice.
ii.Analyse an aviation organisation’s competitive environment including competitive positions and core competences.
Task A: Undertake a strategic audit to establish the key SWOT of Gulf Air using the attached template. (70%)
Task B: Based onthe outcomes onyour strategic audit above (task A), comment on the current strategic positionof Gulf Air in the aviation market. (30%)
