Innovation Identification Matrix Assignment Instructions
Directions (Choose companies within the United States)
- Part 1: Using your best “search” skills, please review your business information sources and provide an example of each type of innovation by company category – value created. Enter the name of the company and the corresponding innovation into each cell in the matrix provided. Once completed, your matrix will identify and list a total of 20 companies and 20 innovations (one innovation per company)
- Part 2: Having identified your 20 innovations by type and category, please provide a brief description (short paragraph) of each innovation and its characteristics. 1. Identify what you believe to be the source of the innovation. Questions to consider: Is it a solution to a problem? Does it satisfy a need? Does it represent a new opportunity obtained through discovery or through creation? 2. In describing each innovation, be sure to explain/justify your choice and designation of the specific type
Innovation Identification Matrix Template
- Click herefor the Innovation Identification Matrix template
- You must use the provided template for this assignment
Parameters:
- Part 1, completed Innovation Matrix, must be one page in length
- Submit the completed Excel file for this part of the assignment
- Part 2, innovation summaries and descriptions, must be five to seven pages in length (write 6 pages)
- Submit a Word document for this part of the assignment
