As an attachment to this assessment, submit your analysis of the first P (product) for your chosen company’s product. For this assessment choose the Company Samsung (any product). The central focus of a marketing program is the product. It is the sole basis and driving force behind all marketing activities and what excites a target market. Your product analysis should include the company, competition, and target market requirements. In your analysis, evaluate the following:
– Explain the product and the company’s primary target market. What are the niche characteristics of the product and the traits of the primary target market?
– Identify and describe the competition and overall marketing environment.
– Evaluate how this product is positioned in the marketplace, the influence the brand has on its product category.
– Assess how the company’s marketing strategies for this product affect its business success—what would you recommend the company do in terms of this product to assure its long-term success?
