- Using research, define the factors that influence consumers buying decisions.
- Using research, define what a country’s imageis, and describe the country image of your chosen country as it relates to the product. How can a country maintain its image? What happens to the product if this image is negatively affected?
- Define the country of origin effect in your own words. What role does the country of origin play in your chosen product’s brand(s)?
- What are the elementsthat are associated with your chosen country in the consumer’s mind? For example, if you are discussing China: Huge, food, counterfeit products, communist, low cost……
- Give an example of a negative country of origin effect for your chosen product using another country as an example.
- Does a country of origin lose some of its luster if the same brand is made elsewhere? Or does the original country of the brand help maintain a positive perception of the brand in consumer’s mind? For example, Audi cars manufactured in China?
