Unit 11 Assignment – Consumerism and Behavioral Economics, Marketing and Advocacy Strategies.
Review and compare two PHM program initiatives that meet consumer demands and needs. Construct your own dashboard, but be sure to consider the target population, the desired outcome, the complexity of the intervention along with the priority issue – marketing strategy. Feel free to add any other dashboard elements that you feel are valuable.
Part 2: Advocacy
Patient Advocacy often relies on social marketing. Social marking is selling an idea – not a product. Here are 3 recent video examples. Can you identify the idea and the populations each video was designed to reach? Do you think these were effective?
Ken’s Story viewable at https://youtu.be/ggAzHnLxHag
Family & Addiction viewable at https://youtu.be/zIMhquIKYCQ
Healthcare Workers & Addiction viewable at https://youtu.be/V1Lz5mN6YKg
