Review the following videos. Siggi Hilmarsson stated that for him, “Failure is not an option” and identifies a point where his company almost went bankrupt. Bill Gross identified a factor which indicates if a start-up will be successful.
CNBC Make It. (Oct 2, 2018). The Man Behind Siggi’s, The No. 1 Yogurt at Whole Foods
Retrieved from https://www.youtube.com/watch?v=vjMvQg70_tk
Gross, Bill. (Mar 2015). The Single Biggest Reason Why Start-Ups Succeed
Retrieved from https://www.ted.com/talks/bill_gross_the_single_biggest_reason_why_startups_succeed
Identify and rank the top three (3) factors or qualities which start-ups or entrepreneurs need to be successful. When preparing your response, support your view with facts from the videos. You may also access resources outside of those provided to support your position. Any resources used should be appropriately cited.
