MBA 820 Assignment/Case 2 Due 8/17/19 11:59 pm.
This assignment should be written in your own words providing examples and opinions. I will be looking for more of your opinions and examples beyond plain definitions. For calculations show ALL your steps including calculator/Excel keystrokes and/or formulas. If you use excel make sure to upload the original worksheet. It is important with these cases that are usually a few years old, to incorporate current events and where the company and industry are today. As a guide the length of each question should be at least a page each doubled spaced. It the quality more than the quantity that counts. Please label your uploaded assignment file with the course and your name on the file to the Blackboard assignment link and bring a copy to class. Keep in mind that these case analyses should also be helpful as you work on your companies and industry with the term paper.
Harley Davidson (HD): An Iconic American Company and Story: This company has gone through dramatic transformations over the years. HD is more than just a motorcycle company. Feel Free to include current events and articles related to this company. The class material labeled CLASS 2 as well as other posted material should also be helpful.
- Analyze Harley-Davidson using Porters five forces. Which pose the greatest short-term and long-term risks as well as opportunities for the company?
- Evaluate international conditions and the company’s performance outside of the U.S. What options are available to support Harley-Davidson’s overseas expansion? Try to include the tariff environment globally as well as product design.
- Identify the company’s core competencies. Given the existing situation, does Harley-Davidson have a competitive advantage such as Brand Management that is sustainable?
- Define Harley-Davidson’s corporate and business strategy. Based on your analysis, do you recommend any changes in its corporate strategy to address the threats facing the company?
- What are your recommendations to the company and along with any strategic management recommendations going forward and why?
