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Undertake an in-depth research into the company by evaluating a range of financial and non-financial information, taking into account impression management.

Contemporary Corporate Report – to the company “Land and Houses Public Company Limited (Thailand)”

You are required to produce an individual assignment report (In business report style) with a view to evaluating its suitability for a major investment by a client

Main requirements that you should meet in this assignment:
• Undertake an in-depth research into the company by evaluating a range of financial and non-financial information, taking into account impression management.
• Present a critical analysis of the company’s performance. Base your analysis on the most recent five years performance of the company. You can use financial ratios and undertake trend analysis and industry analysis and/or comparison analysis
• Include in brief strategies of impression management that the company has used
• Present a final recommendation to the client on the suitability of his/her future investment in the company

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