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Develop your company’s mission statement that has a long-term view, and includes its industry, goals and values. Identify the main goals that you would like to achieve within the next year (short term) and within the next five years (long term), including the most appropriate ways to measure them both. Note: Consider the following metrics: […]
Analyse a draft marketing communication strategy and use creative skills to transform it into an effective marketing communication campaign and tactic.
Eye-tracking Report (no more than 1 page Times New Roman)-Oct 26, 2021 Due i. What is eye-tracking? Discuss the underlying mechanism. ii. Discuss the outputs obtained from the analyses. For eye tracking analysis, how can your results help companies develop better marketing strategies to market their goods online?
Services Marketing Management As you are a marketing consultant, analyse the marketing tactics adopted by: (1) your choice of company (providing services), and propose ways to enhance customer experience and increase revenue. Address your consultancy report to your client, the CEO of your chosen company. (E.g.: Airline such as Ryanair, Easyjet, etc could be a […]
Value Co-creation in Network Partnerships : issues relating to B2B branding and loyalty, innovation, and the use of new technology to foster and maintain relationships.
Your client was persuaded that your new segment is a promising one to approach. The client has requested your firm to create a single message that can reflect your client’s brand value proposition and positioning. This message much reach consumers to create awareness and generate need with those potential customers. There are three steps to […]
Burberry sustainability Drawing on the debates, resources, theories and speakers you will respond to the brief provided. You should use and incorporate academic literature, your own reflections regarding the contemporary issues, in addition to interview data from stakeholders (not consumers or other students) and the guest speakers. Your report should include an introduction and conclusion. […]
Discuss The role of experiential marketing in the digital age and it’s purpose in the value creation process.
Brand community 1) What are the key characteristics of a brand community? Discuss these characteristics in relation to a brand community called InkBox (Tattoo brand) and with particular emphasis on the rituals and symbols that bind community members to each other and InkBox Your answer should show how InkBox brand community engenders loyalty for the […]
Marketing in a Digital World Select a fashion organisation/brand of your choice. This brand must operate at national and/or international level and must have a presence in the Asia Pacific • Critically evaluate the challenges faced by those responsible for marketing the organisation/brand in the digital era. • Critically evaluate the transformations in their marketing […]
