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Using relevant consumer behaviour theory, illustrate how and why real-world marketing activities do work. • a title page and a contents page • an executive summary showing the main findings of your report • main body, where you discuss relevant theories, use them to evaluate the effectiveness of marketing tactics or strategies, and critically evaluate […]
The purpose of this discussion is to reflect on your learning and to further your understanding of the definition of the 4Ps of Marketing and its application to real-life organizations, their market offerings, and target customers. 1. Post your comments Contribute meaningfully to the discussion by responding to the following question. Your original post should […]
Your marketing plan should be structured using the following components: • Include a cover page which includes your name, student I.D., course code, course name, assignment name, and your instructor’s name. • State the question number and heading with each corresponding answer. Use headings, sub-headings, and white space to help the reader navigate your marketing […]
This assignment builds on Assignment 2. It requires recommending a new product or service line and developing a brief marketing plan to launch the new product or service line in the stores of the same company that you selected in Assignment 2. This assignment provides you with an opportunity to demonstrate the achievement of the […]
“Don’t Mess with the Queen of Social Media” Review the Case “Don’t Mess with the Queen of Social Media” on page 221 in The Practice of Public Relations, Ch. 10, and use the questions at the end of the chapter as a basis for your discussion. Describe what PR recommendations you would have for Taylor […]
You are responsible for the marketing of a new Louis Vuitton jacket in a geographic market of your choice. Discuss the types of risk that consumers may face when they consider buying your product, the ways that these risks could be mitigated and come to a conclusion as to which risk is the most severe. […]
Discuss how the concepts in this course can be applied to real-world situations and can increase your chances of career or life success. On-ground retailing has experienced significant difficulties of late with many closing their doors. Select one that has either closed or is still open, and discuss the issues associated with the model. What […]
Continue building your marketing scrapbook As you studied buyer behaviour, we prompted you to start building a marketing scrapbook or marketing diary. You can jump back to review the guidance. Add evidence of and reflections about market segmentation to your marketing scrapbook. As you read about market segmentation, do not forget to keep adding to […]
Analyze the company’s key competitors. You may choose to use a BCG Matrix or attribute checklist to compare your company against its competitors. Describe any strategic moves the competition has recently made. Estimate your market share. Identify key competitive advantages against your competitors. Economic Forces Analyze the economic environment in the areas affecting your business. […]
Can you please make sure you follow this structure please? Assignment Structure 1. This section should explain the scope and limitations of the plan. Who is it for? What will it hope to achieve? 2. This section should include a summary of the internal/external analysis. What are the key points related to the analysis? Any […]
