Marketing Archives - Page 44 of 103

Justify the reason for selecting these job titles or departments for the various roles in the buying center. Which members of the buying center should the salesperson focus on when selling to your firm? Why? Explain how the buying process differs between organizations and consumers as it would be applied to the organization you have selected.

Posted on November 16, 2021 by Shady

The buying center Apply the buying center concept to a firm, a nonprofit organization, or a government agency you work for, or are familiar with, for the purchase of new laptop computers for their employees. Begin by briefly summarizing your selected organization. What is it? What does it do? List the different roles in a […]

Develop and State the Mission Goals and Objectives for your “I” brand. Analyze and describe the target audience you want “I” to resonate with. Describe “I” Positioning in the competitive space, Value Proposition. Analyze “I” points of parity/difference, uniqueness, competitive advantage.

Posted on November 15, 2021 by Shady

You have to develop a brand concept for the one of the important brands you will ever be responsible for – yourself – in the professional space. This is not an Audit but a Plan. The following steps you have to take: Develop and State the Mission Goals and Objectives for your “I” brand. Analyze […]

Is there evidence that the writer has taken on board the workshop content in terms of both Social Media selling and the diverse nature of the potential audience?

Posted on November 15, 2021 by Shady

You must show that you have insight into B2C selling on Social Media. It is expected to be clear you know how selling is conducted over social media. 2. Best Practice Sales Approach: It is expected that the recommended sales approach is realistic, feasible and makes good sense. It needs to conform in some way […]

What is a global brand? What potential benefits can a firm derive from building global brands?Describe the key elements of Samsung’s corporate turnaround strategy.

Posted on November 15, 2021 by Shady

Read case and answer the following questions: 1. Describe the key elements of Samsung’s corporate turnaround strategy. 2. What is a global brand? What potential benefits can a firm derive from building global brands?

List the traditional forms of direct marketing.Define viral marketing and provide an example.List the problems in direct and digital marketing.

Posted on November 15, 2021 by Shady

An Introduction Gary Armstrong – Chapter 14 Direct, Online, Social Media and Mobile Marketing Read the chapter and answer the following questions: 1 a. List the benefits of direct and digital marketing b. List the traditional forms of direct marketing. c. List the forms of online marketing. d. List the problems in direct and digital […]

What PR tools does it utilize? What charities does it donate to? What sports events does it sponsor? What celebrities does it use as spokespersons?

Posted on November 15, 2021 by Shady

Instructions for Term Project: Step 4 This step requires you to apply the concepts from Chapters 12-14 of the textbook. You won’t be able to work on it until you finish the corresponding Learning Exercises. Step 4 is worth 4 points. 1 What promotional tools does your company use in its promotional mix? 2 What […]

How does it Coca-Cola adapt the same creative idea to different international markets? In your opinion, does the company use standardized or adapted communication in this case? Briefly explain your conclusion.List the key factors of the global marketing environment and briefly explain what each covers.

Posted on November 15, 2021 by Shady

Read the chapter and answer the following questions [to facilitate references later on for the purpose of test-taking, make sure you bold or underline key concepts, use bullet points, and note down the page numbers on the textbook for each concept]: 1 Read Chapter 15 of the textbook and answer the following questions: a. List […]

List the steps in the personal selling process and briefly note what each means.List the consumer sales promotions you have taken advantage of recently.

Posted on November 15, 2021 by Shady

Chapter 13 of the textbook and answer the following questions: a. Define personal selling and list the traits of a good salesperson. b. List the components of compensation for salespeople and briefly note what each refers to. c. List the steps in the personal selling process and briefly note what each means. d. List the […]

Why do you think Starbuck’s was providing “an experience that is no longer special”?Provide three recommendations the coffee company should instrument to enhance success.

Posted on November 15, 2021 by Shady

In 2008, Starbucks announced that they would be closing 600 US stores. Up to that point, Starbucks stores had added new offerings, including wi-fi and music for sale, but started to lose its warm “neighborhood store” feeling in favor of a chain store persona. Harvard Business Review points out that in this situation, “Starbucks is […]

What survey methods could have been used to gather this data? The survey had 1,000 respondents. Which survey method would have been the most economical? The fastest?

Posted on November 13, 2021 by Shady

Case 8.1 Shoppers spending more in-store than online on page 183-184 of your textbook and answer the following questions that appear at the end of the case. 1. How might a bricks and mortar retailer use this information: An online retailer? 2. What survey methods could have been used to gather this data? The survey […]

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Category: Marketing

What is a global brand? What potential benefits can a firm derive from building global brands?Describe the key elements of Samsung’s corporate turnaround strategy.

List the traditional forms of direct marketing.Define viral marketing and provide an example.List the problems in direct and digital marketing.

What PR tools does it utilize? What charities does it donate to? What sports events does it sponsor? What celebrities does it use as spokespersons?

List the steps in the personal selling process and briefly note what each means.List the consumer sales promotions you have taken advantage of recently.

Why do you think Starbuck’s was providing “an experience that is no longer special”?Provide three recommendations the coffee company should instrument to enhance success.

What survey methods could have been used to gather this data? The survey had 1,000 respondents. Which survey method would have been the most economical? The fastest?