Category: Marketing

Brand Management Exercises: Each Exercise is separate, so they should each be a separate page. Please list references as well. Each exercise should address criteria 1-4 as well as the corresponding requirements in each subsection. Company: Pepsi and Coca-Cola Select two different brands in the same product category marketed to the individual consumer. The brands […]

Read the WSJ article posted for this week (Click on the title below to view the article on WSJ.com; you can either purchase a discounted subscription to WSJ or use Oviatt Library Website to view a copy of the article). America Drank Less Wine for First Time in 25 Years (Links to an external site.) Question […]

Assignment 2: Part B: Your Marketing Plan Using the same hypothetical company from Assignment 1, for this assignment, you will focus on the company’s branding strategy, primary and secondary target markets, positioning statement, and consumer behavior. Note: You should create and/or make all necessary assumptions needed for the completion of this assignment. Instructions Create the […]

1. Conduct a situational analysis of the organizations current internal and external marketing environment. 2. Provide evidence of your analyses either as appendices or in the body of the report, remembering to reference all evidence. 3. From the analysis, critically analyze the internal factors and external factors, discussing how they impact on the organizations marketing […]

Assignment Guide: By now most of you would have gone through the assignment brief after the class discussion last week.  Here are a few guidelines on how you might want to approach the assignment. Of course, these are guidelines only and you may prefer to choose your own format. Consider the classroom discussions you have […]