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Category: Marketing

Analyse the current market situation, considering relevant internal and external factors using appropriate frameworks and summarising them in a SWOT analysis to identify trends impacting on the selected product (good, service, experience or idea)

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Identify one product (good, service, experience or idea) of an organisation (brand) of your choice. We suggest you choose a product (good, service, experience or idea) of your organisation of employment. However, this is not a requirement. In your interim assessment, start by providing adequate context for the selected organisation (brand) and identified product (good, […]

Describe each of the seven (7) social media platforms that have been covered in this course from a social media marketer’s perspective, included, but not limited to, the type of platform, primary users, industries the platform works best with, how it can be used, and any other items you found interesting about each platform. 

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Assignment 1: What have you learned so far? Review the social media platforms you’ve used throughout the course so far, from a social media marketer’s perspective. Reflect on what you have learned about each. Which is your preferred, and why? Write a three to five (3-5) page paper in which you: Describe each of the […]

Characterize the physical features of the country from climates, geographical topography, and other special features of the country to illustrate the physical environment for doing business there.

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Geo-Political Analysis of a Country. This part of research will look at the assigned country’s geopolitical environments that include geography, political system, legal and regulatory environments. Characterize the physical features of the country from climates, geographical topography, and other special features of the country to illustrate the physical environment for doing business there. An analysis […]

Research AT&T and their current international strategies and the countries in which they presently operate. Determine what strategy you will be using in your expansion plan.

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Use your knowledge from previous courses, popular business journals, and/or from your research and readings to answer the questions. You are a New Market Development Manager for AT&T and you have been given the task of identifying one potential new country where you can expand your market share. Research AT&T and their current international strategies […]

How will the internal market factors impact the marketing strategies you are suggesting? Utilizing the SWOT analysis you completed in the “Market Factors” section, elaborate on the strengths and weaknesses that the company should consider.

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Continuing with the scenario from your product overview, report your findings and recommendations to the stakeholders of your company. Your job is to help the company launch a new pet food line. The food line will be for both cats and dogs, and the company is excited because the product is made of all natural […]

Examine a nanotechnology product by researching relevant trade shows, trade publications, and trade associations. 

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As you learned, the three “Ts” of marketing (trade shows, trade publications, and trade associations) can be used to research information about your competition.  However, they can also be helpful in providing information about a business concept’s feasibility.  In this Activity, you will perform market research for a new nanotechnology product using the three “Ts” […]

Research the definition of impulse purchasing and how it differs from compulsive buying. Select a specific firm and discuss how it is encouraging or could encourage impulse buying in the digital world.

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Think back to your last trip to the supermarket. You are standing in the checkout line and you see a candy bar that you are sure is speaking to you. So, in the basket it goes. This is an impulse buy. Research the definition of impulse purchasing and how it differs from compulsive buying. Select […]

Why international enterprises enter into the Chinese market with different entry modes? What’s the post-entry performance of different entry modes?

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Why international enterprises enter into the Chinese market with different entry modes? What’s the post-entry performance of different entry modes? AIM: Considering the fact that China has already become the second largest economy in the whole world, more and more international enterprises choose to invest in China. However, China is a country with a large […]

Describe your marketing strategy succintly convincilingly why you yhink your international opportunity is feasible.

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Submit a professional written and oral report detailing a marketing plan for a North Carolina company that currently has domestic (or only limited international) business to begin selling products and/or services in a foreign market. The objective is to prepare for a new business opportunity into a country that you select. The project should serve […]

Considering all that you have learned in this course, reflect on ways that a retailer could manage operations in a manner that brings favor to the overall organization.

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In this course, you have examined the concepts of managing successful retail business models. One of the expectations from society and from the business world is that an organization perform in an ethical manner when conducting all of its business affairs. While society, in general and the business world specifically, may have standards of ethical […]

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