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Marketing Communication in a Digital World – Assessment Brief 2 Module Code: MCDW Module Leader: Dr Syed Muhammad Contact: syed.muhammad@law.ac.uk Assessment 1 – 50% Individual case study based assignment Note: in order to pass any module, you must achieve an overall mark of 40%. For each individual assignment you must achieve a minimum mark of […]
Digital Marketing, Branding and Strategy. Overview: You are to take the role of a brand consultant and develop a corporate brand revitalization strategy and a communication plan to generate better engagement around Apple inc Your strategy for revitalizing the brand image will serve as a springboard for converting the engagement into new customers and more […]
Conduct a critical brand analysis of APPLE Inc, underpinned by academic theories, models and industry insight, using: • Secondary data, tables, charts, and diagrams • At least 3 academic theories and models – applied specifically to this case • A selection of references to academic journals, books, trade press, and websites. You should attempt to […]
Healthcare Business Plan Phase – 3 Service Overview This service describes the new service-the benefits and features that you are providing and to whom. It is important to recognize that the benefits may way from customer to customer. Patients may see one value or benefit such as timely clinical intervention, whereas the referral sources may […]
Handling objections and earning trust is one of the most important roles that a salesperson plays. Price is normally one of the most common forms of buyer resistance, but not always. Watch the short video Pacemakers: A Sales Call Example. Answer the following questions: Based on the e-lecture, what type of objection(s) does the doctor pose to […]
Read and analyze the case Segway: A Unique Personal Transportation Device. Imagine you are the Product Manager for the Segway Personal Transportation Device and need to determine what its market potential is. What questions do you need to answer? What types of research will you perform? What internal and external sources will you utilize? Why? […]
Q1. Describe the support services needed by buyers of the product/service. Describe the support services offered by the firm’s main competitor. How are they different? (Ch. 14) Q2. Describe post-sale service arrangements the firm does or should provide. How does the firm’s repair/service efforts impact customer satisfaction? (Ch.14) Q3. Discuss the firm’s new product screening […]
300-word ( 3-4-paragraph) explanation of the benefits and risks of low-cost product or service offerings for a business. In your explanation, address the following: Why would a company continue to offer these discounted items despite losing money on them? Is this pricing strategy financially sustainable for the businesses? Other than loss of profits, what are […]
This assignment is made up of a written Marketing Communications Plan and must demonstrate the debate of module concepts and theories. For the final assignment for this module, you are required to write a Marketing Communications Plan. Adopting the role of a marketing communications consultant, use the Client Brief and create a marketing communications plan […]
FBUY3000 Sourcing and Supply Overview: To remain competitive fashion retailers need to ensure they not only develop commercial product, but ensure they deliver to the right place at the right time, profitably. To achieve this, retailers must develop an effective, sustainable supply chain for each product. Task: You will assume the role of a Buyer […]
