What major social and lifestyle trends will have an impact on the firm? What action has the firm been taking in response to these trends?
Part II SITUATION ANALYSIS (SWOT ANALYSIS) Internal Strengths and Weaknesses What is the history of the firm, including sales, profits, and organizational philosophies? What is the nature of the firm and its current situation? What are the firm’s resources (financial, human, time, experience, asset, skill)? External Opportunities and Threats Social: What major social and lifestyle […]
