Produce a study of the benefits and costs which might result for UK-based firms if the UK were to adopt the Euro instead of it deciding to leave the EU.
Part 1: How does the global environment impact upon the development of an international marketing strategy and also in the selection of an appropriate market entry approach? Also, how might a firm adapt its international marketing mix to deliver a ‘glocalised’ product or service? Select a firm with which you are familiar, either from direct […]