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Is marketing research the new survival tool for start-ups in today’s digital economy?Explain.

Posted on September 23, 2021 by Shady

Writer 685828 to do the research methodology part now. To include research philosophy, research approach, and research methods with the details of the data collection and data analysis in this chapter. It has to provide the foundation for the primary research that aimed to answer the pre-defined research questions. Is marketing research the new survival […]

What is the value proposition of the platform and to whom?How does the platform create value?Discuss

Posted on February 12, 2021 by Shady

Description Digital platform organizations are often viewed as the main vehicles of transforming the economy into a digital economy. They use highly advanced digital technologies, are primarily data-driven, and match supply (producers) and demand (consumers) in unconventional ways. Digital platforms contrast the traditional, hierarchical organizational forms (“pipelines” as they are called by Van Alstyne et […]

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