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Define the meaning and scope of digital business and e-commerce and their different elements.

Digital Business and Technologies 1-Introduction to digital business • Define the meaning and scope of digital business and e-commerce and their different elements • Summarise the main reasons for adoption of digital business and barriers that may restrict adoption • Outline the ongoing business challenges of managing digital business in an organisation, particularly online start-up […]

Critically evaluate two selected tools of direct marketing and two selected tools of digital marketing in the context of their suitability to the case study provided in the Client Brief.

Read The Client Brief Prepare a 1,000-word report that presents critical evaluation of selected direct and digital marketing tools in the context of the suitability of those tools to promote the exhibition(s) at the Wallace Collection . In the report, you will need to describe and critically evaluate two selected tools of direct marketing and […]

Describe the target market for house of wonders and suggested positioning.

•Conduct a strength, weaknesses, opportunities, threats (SWOT) analysis for House Wonders. •Analyze core competencies for house wonders highlighting its competitive advantage and How it provides a unique shopping experience to its customers? •Describe the target market for house of wonders and suggested positioning. •Critically assess if it is more beneficial to use digital marketing rather […]

Discuss the value in tracking KPIs.

Digital Marketing Plan: Part I In application of the concepts learned in this course, you will compile a digital marketing plan. As a reminder, a digital marketing plan is a document that shares the details for all of the planning for digital marketing campaigns and actions. You will take on the role of an entrepreneur […]

What are the strengths and weaknesses of the approach used by the chief executive officer (CEO) in regard to the use of digital marketing tools?

What are the ethical aspects both from the standpoint of the passenger and the company? Remember to analyze both sides objectively. What are the strengths and weaknesses of the approach used by the chief executive officer (CEO) in regard to the use of digital marketing tools? How could the CEO have used the website to […]

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