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Explain the ethical marketing framework and the main principles governing ethics in digital marketing.

Read the following article about the case of tracking by Google in 2020 in order to become familiar with the case. (Case is in the link, please open the link in order to see the article. Thanks in advance !!! ) Explain the ethical marketing framework and the main principles governing ethics in digital marketing. […]

Describe how you could use each of the digital marketing strategies in a digital marketing campaign. Be specific.

There are 7 digital marketing strategies: • Interactive marketing: create interplay between consumers and businesses such as use video or social media. • Content and native marketing: providing useful information and product-use solutions. • Location-based advertising: geo-targeting involves reaching customers where they are located by contacting their mobile communication devices such as city or zip […]

Demonstrate newer methods of marketing/communications and develop an integrated marketing communications plan utilising digital methods.

Learning outcomes Demonstrate the following knowledge and understanding Traditional and new digital marketing communications disciplines and the manner in which these are deployed, dependent on the brand and the target audiences. Demonstrate the following skills and abilities Newer methods of marketing/communications and develop an integrated marketing communications plan utilising digital methods.

Review the ‘Blue Bird’ case study. Based on the consumer profiles created in assessment one, carry out research to identify the appropriate social media platforms to target the consumers.

Digital Marketing Campaign Proposal Review the ‘Blue Bird’ case study. Based on the consumer profiles created in assessment one, carry out research to identify the appropriate social media platforms to target the consumers. Suggest ideas for a social media campaign to promote the new product line. State which social media platforms will be used and […]

Critically analyze how modern organization Integrate traditional marketing with digital marketing to achieve strategic objectives. Provide four advantages and four disadvantages for traditional and digital marketing.

TASK 1 and TASK 2 structure Task 1 Using an organization of your choice (boohoo group plc), identify and critically evaluate PESTEL factors influencing the success of their digital marketing campaigns. Use relevant theories to illustrate your answer. (30 Marks) 800 words +/- 10% P1 Introduction on digital marketing strategy with according literature back up […]

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