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What do the products say about the chef and how do their products help to promote their “brand”? Do you regularly purchase any of the brands or products? Why?

Celebrity Chefs as Brands 6-2 Brand Blog Discussion: Celebrity Chefs as Brands – In recent years celebrity chefs have become very popular. These chefs have also created new brands of products including grocery and cooking products (among others). These chefs have also endorsed existing products. Identify at least three products and three celebrity chefs. What […]

What are the manifestations of the 10 strategic OM decisions at the store? That is, how is each of the 10 decision accomplished?

Select a retail store you are familiar with such a grocery store, Kmart, Macy’s, Staples, Walmart, etc., and identify the mission and strategy. What are the manifestations of the 10 strategic OM decisions at the store? That is, how is each of the 10 decision accomplished?

Discuss at least three components of the AMA marketing definition (creating, communicating, delivery, exchanging) that are affected by the free choice of consumers.

AMA Definition of Marketing PROMPT: Discuss at least three components of the AMA marketing definition (creating, communicating, delivery, exchanging) that are affected by the free choice of consumers. Societal Influences PROMPT: Reflect on how the “prepared meals” industry demonstrates societal influences. How are traditional food service industries (such as grocery and restaurants) responding to the […]

How can FMCG Retailers respond to the radical shift in the consumer shopping and buying behavior after the pandemic boost of e-Commerce in the Grocery market?

• How can FMCG Retailers respond to the radical shift in the consumer shopping and buying behavior after the pandemic boost of e-Commerce in the Grocery market? Research sub-questions: • Will the old habits of grocery shopping return or die and which consumer behaviors observed during the pandemic will stick? • Will online grocery sales […]

Pick two different companies within the same business category (ex. 2 airline companies, 2 grocery companies, 2 education companies, etc) and then compare their websites by filling out the following worksheet.

Overview In this assignment, you will compare how two different companies use their website to promote their business. Instructions Pick two different companies within the same business category (ex. 2 airline companies, 2 grocery companies, 2 education companies, etc) and then compare their websites by filling out the following worksheet. Each cell in the table […]

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