How does the pricing compare to the competition? Explain the significance of understanding what customers value when making pricing decisions.
Identify a company that produces a product mix comprised of at least three different brands or models. A common example might be Apple cellphone line-up (comprised of the iPhonc XS. iPhoneXR. iPhoneX. iPhone 8. and so on). Before making your final selection, scan the examples of your peers to ensure you are not duplicating an […]