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Tag: marketing function

Create an Excel Spreadsheet that lists all of key functional strategies of the firm using the following functional areas: Financial Function.

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1. Create an Excel Spreadsheet that lists all of key functional strategies of the firm using the following functional areas: Financial Function. The general control of financial operations and indicators Marketing Function. The methods used and success of selling the firms goods or services Technology Function (including R&D/IT). The state of the firm’s technology/IT and […]

Explore how external factors, such as the economy, competition, suppliers, distribution channels, and political-legal groups affect the marketing function.

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Intro To Marketing This assignment builds on Assignment 2. It requires recommending a new product or service line and developing a brief marketing plan to launch the new product or service line in the stores of the same company that you selected in Assignment 2. This assignment provides you with an opportunity to demonstrate the […]

How does a company’s strategic goals impact the marketing function? How does the marketing function create value for customers?

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Reflection on the marketing concept. At the end of your assignment, reflect on the marketing concept in comparison to more traditional approaches to conducting business. How does a company’s strategic goals impact the marketing function? How does the marketing function create value for customers?

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