marketing Archives - Page 10 of 35

Demonstrate research skills, showing initiative in consulting the academic literature and integrating fresh ideas into the discourse in preparation for life-lonhg learning.

Posted on October 8, 2020October 8, 2020 by Adam

Marketing HC1082 Unit Learning Outcomes Assessed; 1. Evaluate theoretical knowledge of Marketing. 2. Analyse marketing and practical knowledge of Marketing Principle in the diagnosis of organisational issues and the formulation of appropriate marketing strategies. 3. Apply theoretical and practical knowledge of Marketing Principles in the diagnosis of organisational issues and the formulation of appropriate marketing […]

Describe the role of content at different stages of the user journey and how you would apply this to a product-based e-commerce business.

Posted on October 7, 2020 by Adam

Individual Essay Title: Search Engine Optimisation and Content Marketing. Submit your response to the following question. a) Describe the process of keyword research, including potential tools and measures. Include reference to how this connects to the user journey and put this in context of a business to business organisation. b) Describe the role of content […]

Apply analytical skills in assessing advanced literature in the field of consumer research and critically reflect on your personal writing practices as it relates to the evidence from research.

Posted on October 7, 2020 by Adam

−Explore and compare the core theories of consumer behaviour in both consumer and organisational markets. −Apply and demonstrate theories to real world marketing situations by profiling and identifying marketing −Appraise models of Consumer Behaviour and determine their relevance to particular marketing situations. −Apply and enhance abilities to input this knowledge in the marketing planning process, […]

How do you think the process described led to the outcomes proposed? And is that a good thing or a bad thing?

Posted on October 6, 2020 by Adam

Asking four executives to each develop a plan and then having Marcus and the consultant decide what to do. What are the good points and bad points of this approach? What traps might it fall into? How might it really work? How do you think the process described led to the outcomes proposed? And is […]

State your “educated” opinion regarding “gaps” in the market and trends at industry level.

Posted on October 6, 2020 by Adam

Competitor analysis on Philip Morris USA. Number of page: 3 – add charts & graphs to the appendixes SWOT Table for at least 2 competitors -Text in the tables could be single spaced. State your “educated” opinion regarding “gaps” in the market and trends at industry level.

What is the population of interest? In other words, who will potentially buy the new Wii Sports?How will Nintendo select the respondents for its interviews and survey?

Posted on October 4, 2020 by Adam

Nintendo wants to introduce a new version of its most popular game Wii Sports on its Wii video game console. Thus far, it has sold almost one hundred million games of this game. Nintendo would like to determine which sports to include in the new version. In the original game, Nintendo included five different sports: […]

After reviewing the elements of the Boston Consulting Group Matrix (BCG), select one of the following and describe it for your company.

Posted on October 3, 2020 by Adam

After reviewing the elements of the Boston Consulting Group Matrix (BCG), select one of the following and describe it for your company: Stars, Cash Cows, Question Marks, and Dogs. Be sure to include evidence to support your description. Use APA Format for all Project Assignments. Make sure all references are noted and citations used.

This rapid growth has re-kindled the debate about the size of Amazon and Walmart and their policies. Predatory pricing, not paying suppliers in a timely manner, etc. What is your view on these two companies?

Posted on October 1, 2020 by Adam

Amazon and/or Walmart: Amazon is rapidly expanding in many cities. A recent Wall Street Journal article stated…”Amazon is expanding its physical offices in six U.S. cities and adding thousands of corporate jobs in those areas! Amazon’s move to expand its footprint in various cities and set expectations for a return to the office contrasts with […]

Pick a brand and using it as an example, explain how services differ from goods and discuss whether services go through a life cycle.

Posted on October 1, 2020 by Adam

Introduction, growth, maturity, and decline—every product has a life cycle story waiting to be told. In this interactive activity, you’re going to document the story of a product that has progressed through the four product life cycle stages. Instructions: 1.Do a web search for dead brands or products fads, use this link to choose one: […]

Explain how brand ideals are used to attract target consumers. Describe the needs, interests/activities, and attitudes/values of each customer segment, identifying chosen location.

Posted on September 30, 2020 by Adam

1) Describes the stages of the consumer buying process and explains how they relate to marketing collateral. 2) Describes the needs, interests/activities, and attitudes/values of each customer segment, identifying chosen location. 3) Explains the necessary cultural considerations to make effective marketing decisions for each customer segment. 4) Explains how brand ideals are used to attract […]

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Tag: marketing

Demonstrate research skills, showing initiative in consulting the academic literature and integrating fresh ideas into the discourse in preparation for life-lonhg learning.

Describe the role of content at different stages of the user journey and how you would apply this to a product-based e-commerce business.

Apply analytical skills in assessing advanced literature in the field of consumer research and critically reflect on your personal writing practices as it relates to the evidence from research.

How do you think the process described led to the outcomes proposed? And is that a good thing or a bad thing?

State your “educated” opinion regarding “gaps” in the market and trends at industry level.

What is the population of interest? In other words, who will potentially buy the new Wii Sports?How will Nintendo select the respondents for its interviews and survey?

After reviewing the elements of the Boston Consulting Group Matrix (BCG), select one of the following and describe it for your company.

This rapid growth has re-kindled the debate about the size of Amazon and Walmart and their policies. Predatory pricing, not paying suppliers in a timely manner, etc. What is your view on these two companies?

Pick a brand and using it as an example, explain how services differ from goods and discuss whether services go through a life cycle.

Explain how brand ideals are used to attract target consumers. Describe the needs, interests/activities, and attitudes/values of each customer segment, identifying chosen location.