marketing Archives - Page 12 of 35

Critically analyse this statement using Amazon as your case study organisation. You should aim to show whether customer voice drives strategic marketing decisions in this organisation making reference to relevant academic literature in the process.

Posted on September 6, 2020 by Adam

“The best marketing strategies aren’t top down, they’re outside in, starting with the customers’ needs and wants.” Critically analyse this statement using Amazon as your case study organisation. You should aim to show whether customer voice drives strategic marketing decisions in this organisation making reference to relevant academic literature in the process.

Develop a market-product grid to identify a target market and recommend resulting marketing actions. Assess how marketing managers position products in the marketplace and the impact of these decisions.

Posted on September 6, 2020 by Adam

Introduction Customer driven marketing strategy decisions require dividing up the markets into meaningful customer groups (segmentation), choosing who to serve (targeting), creating market offerings that offer value to those groups (differentiation), and create awareness in the minds of these consumers (positioning). Directions Mini-case studies: The students are expected to answer the questions associated with the case. […]

Read the Common Denominator of Success by Albert Gray and write a 1 or 2 page paper on what is the denominator and do you agree with it , why or why not.

Posted on September 5, 2020 by Adam

Read the Common Denominator of Success by Albert Gray and write a 1 or 2 page paper on what is the denominator and do you agree with it , why or why not.

Assess how marketing managers position products in the marketplace and the impact of these decisions for this country.

Posted on September 5, 2020 by Adam

Competing in the Global and Domestic Marketplace. There are numerous considerations that companies face when they market their brands globally. Advances in communication, transportation, and other technologies have made the world a much smaller place. Today, almost every firm, large or small, faces international marketing issues. All will have to answer some basic questions when […]

Using practical examples to illustrate your answer, critically evaluate ‘How relevant are the 4Ps in the digital economy?’

Posted on September 5, 2020 by Adam

Using practical examples to illustrate your answer, critically evaluate ‘How relevant are the 4Ps in the digital economy?’

Develop a dramatization of the hiring interview of an Operations executive, marketing.

Posted on September 3, 2020 by Adam

WP- develop a dramatization. Develop a dramatization of the hiring interview of an Operations executive, marketing. You should develop: a guide for executive interviews, an evaluation sheet of at least 5 important aspects for the evaluation of candidates, the description of the position, and the applicant’s curriculum vitae. The role-play of the interview should include […]

Explain what type of data you will you need, primary or secondary. Explain the means of obtaining the data. Explain what type of research you will pursue. Will you use quantitative or qualitative data? Explain why.

Posted on September 2, 2020September 2, 2020 by Adam

The Product Marketing Research Plan Research is becoming much more critical to all aspects of business as competition gets more intense and consumers can choose between a wider array of products online. You will address just the first two steps of the market research planning process to better understand what is really involved in marketing […]

Analyze the demographics of the consumers who use the facility selected. Consider the targeted audience of the facility based on the demographics of the consumers who use the facility.

Posted on September 2, 2020 by Adam

The focus of this Benchmark Assignment is to consider how consumer demographics and health care marketing plays a role in consumer selection of health care resources. Select 1 of the following in your community or surrounding area: Walk-in clinic, such as an urgent care facility Retail clinic in your local grocery store or retail pharmacy […]

Identify in one sentence your overall branding strategy or brand image you want to achieve in the mind of your target segment.

Posted on September 1, 2020 by Adam

Now that you’ve analyzed the environmental situation and established who is in the target market, it is time for product development. Product design is crucial because new products are being introduced every day. So, while other people focus on that aspect of development, you turn your attention to branding. Primary Task Response: Be substantive and […]

Identify the marketing problem (for example – positioning, consumer behavior, consumer perception, product inferiority, poor distribution, etc.)

Posted on August 31, 2020 by Adam

The case analysis includes a SWOT analysis addressing the following in a bulleted format: statement of the situation; strengths, weaknesses, opportunities, and threats; then identify a marketing problem; and recommend solutions to problems. Each part of the analysis must include boldface headings and with at least three bulleted points. After reading the cases, write up […]

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Tag: marketing

Critically analyse this statement using Amazon as your case study organisation. You should aim to show whether customer voice drives strategic marketing decisions in this organisation making reference to relevant academic literature in the process.

Develop a market-product grid to identify a target market and recommend resulting marketing actions. Assess how marketing managers position products in the marketplace and the impact of these decisions.

Read the Common Denominator of Success by Albert Gray and write a 1 or 2 page paper on what is the denominator and do you agree with it , why or why not.

Assess how marketing managers position products in the marketplace and the impact of these decisions for this country.

Using practical examples to illustrate your answer, critically evaluate ‘How relevant are the 4Ps in the digital economy?’

Develop a dramatization of the hiring interview of an Operations executive, marketing.

Explain what type of data you will you need, primary or secondary. Explain the means of obtaining the data. Explain what type of research you will pursue. Will you use quantitative or qualitative data? Explain why.

Analyze the demographics of the consumers who use the facility selected. Consider the targeted audience of the facility based on the demographics of the consumers who use the facility.

Identify in one sentence your overall branding strategy or brand image you want to achieve in the mind of your target segment.

Identify the marketing problem (for example – positioning, consumer behavior, consumer perception, product inferiority, poor distribution, etc.)