marketing Archives - Page 13 of 35

Create a perceptual map using the Perceptual Map Excel Template formPreview the document to facilitate the process. Plot the average of the rankings of interviewees’ perceptions of each product.

Posted on August 31, 2020 by Adam

Step 1: Define the Scope of Analysis Choose 10 branded products in the Hybrid/Electric Automobiles industry. Assign two dimensions about which you want to gather customer data. For example, you may want to discuss the durability and design of Hybrid/Electric Automobiles. Step 2: Interview Customers Interview three customers about the following: Ask them to rank […]

Briefly, conduct a PESTLE analysis on the attractiveness of the foreign market. Be sure to identify both the company and the market/country.

Posted on August 29, 2020 by Adam

Suppose you are the chief marketing officer for an aviation-based company that is considering entering a foreign market. Briefly, conduct a PESTLE analysis on the attractiveness of the foreign market. Be sure to identify both the company and the market/country. It can be either a real or hypothetical company. Discuss ethics considerations with each element. […]

Create product development strategies and market demand estimates. Assess the market structure to determine the crucial factors influencing the marketing strategy.

Posted on August 29, 2020 by Adam

Create product development strategies and market demand estimates. Assess the market structure to determine the crucial factors influencing the marketing strategy. Instructions Construct a proposal to JGJ Inc. of 1000 words (+/- 50 words) using at least 4 credible and objective sources not provided as resources in the course in your analysis, plus at least […]

Select two different brands in the same product category marketed to the individual consumer. The brands could be a tangible good, (e.g. razor blades, soft drinks, computers etc.) or a service (e.g. insurance, banks etc.).

Posted on August 28, 2020 by Adam

Brand Management Exercises: Each Exercise is separate, so they should each be a separate page. Please list references as well. Each exercise should address criteria 1-4 as well as the corresponding requirements in each subsection. Company: Pepsi and Coca-Cola Select two different brands in the same product category marketed to the individual consumer. The brands […]

Are Western hip hop music genre fans aware of South Korean hip hop artists? Which artist is the most known in South Korea?

Posted on August 28, 2020 by Adam

Aims and research questions; This research project aims to analyze the extent to which South Korean hip hop is heard and perceived in western contexts and to explore recommendations on how western audiences are easily made aware of this. In order to achieve this aim, there will be a review of literature on market demands […]

What perception does western countries have on hip hop music? How is it different from South Korean hip hop? What recommendations can be given to South Korean hip hop artists to attract western hip hop fans?

Posted on August 28, 2020 by Adam

Aims and research questions This research project aims to analyse the extent to which South Korean hip hop is heard and perceived in western contexts and to explore recommendations on how western audiences are easily made aware of this. In order to achieve this aim, there will be a review of literature on market demands […]

What explanation are industry experts offering for the sales trends that are happening in the wine industry?

Posted on August 27, 2020 by Adam

Read the WSJ article posted for this week (Click on the title below to view the article on WSJ.com; you can either purchase a discounted subscription to WSJ or use Oviatt Library Website to view a copy of the article). America Drank Less Wine for First Time in 25 Years (Links to an external site.) Question […]

Describe or list the feedback you received on Part A of your marketing plan. Explain how you will use the feedback to improve your plan.

Posted on August 26, 2020 by Adam

Assignment 2: Part B: Your Marketing Plan Using the same hypothetical company from Assignment 1, for this assignment, you will focus on the company’s branding strategy, primary and secondary target markets, positioning statement, and consumer behavior. Note: You should create and/or make all necessary assumptions needed for the completion of this assignment. Instructions Create the […]

Demonstrate practical knowledge of international marketing and operations management principles. Explain key theoretical aspects of international marketing and operations management.

Posted on August 26, 2020 by Adam

You are required to produce a report, which evaluates how the BrewDog Company can successfully enter the American market with its new none-alcoholic drink “Punk AF” in terms of their market entry options and operational approach. Your report will need to:- 1. Assess the strengths and weaknesses of the alternative market entry approaches Brew Dog […]

Explain the impact/and argue the impact of Ferguson´s `principles and theories on leadership and management. Compare and analyze the traditional principles of Leadership and management with Ferguson´s.

Posted on August 26, 2020 by Adam

Modify and add elements of the document of Literature review attached below which are the following: 1. Explain Ferguson’s biography /background. 2. Explain the impact/and argue the impact of Ferguson´s `principles and theories on leadership and management. 3. Compare and analyze the traditional principles of Leadership and management with Ferguson´s. 4. The Contribution of Ferguson’s […]

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Tag: marketing

Create a perceptual map using the Perceptual Map Excel Template formPreview the document to facilitate the process. Plot the average of the rankings of interviewees’ perceptions of each product.

Briefly, conduct a PESTLE analysis on the attractiveness of the foreign market. Be sure to identify both the company and the market/country.

Create product development strategies and market demand estimates. Assess the market structure to determine the crucial factors influencing the marketing strategy.

Select two different brands in the same product category marketed to the individual consumer. The brands could be a tangible good, (e.g. razor blades, soft drinks, computers etc.) or a service (e.g. insurance, banks etc.).

Are Western hip hop music genre fans aware of South Korean hip hop artists? Which artist is the most known in South Korea?

What perception does western countries have on hip hop music? How is it different from South Korean hip hop? What recommendations can be given to South Korean hip hop artists to attract western hip hop fans?

What explanation are industry experts offering for the sales trends that are happening in the wine industry?

Describe or list the feedback you received on Part A of your marketing plan. Explain how you will use the feedback to improve your plan.

Demonstrate practical knowledge of international marketing and operations management principles. Explain key theoretical aspects of international marketing and operations management.

Explain the impact/and argue the impact of Ferguson´s `principles and theories on leadership and management. Compare and analyze the traditional principles of Leadership and management with Ferguson´s.