marketing Archives - Page 17 of 35

Evaluate the pricing strategy in your analysis. How does it affect the other areas of the marketing mix? How does the company’s chosen pricing strategy affect the economic success of the company?

Posted on August 13, 2020 by Adam

Create the second part of your marketing analysis, in which you do the following: Accurately identify where the product is sold. Accurately detail the chosen product’s distribution channels. How is the company getting its product to market? What distribution strategies are being used to effectively create a competitive advantage? Provide an evaluation of place strategies […]

Estimate the quarterly break-even point in units sold and in sales pound?How many units would have to be sold each quarter to earn a target profit of £100,000?

Posted on August 12, 2020 by Adam

Able Plus Inc. manufactures and sells wheelchairs. The company sales figures were at £690,000 the last quarter. The investment cost in plant and machinery were at £245,000. The company was able to sell each wheelchair at the cost of £20, out of which about £12 could be attributed to variable expenses. 1) Compute the Contribution […]

Design and conduct a survey to determine which of Kenrick’s (2010) Fundamental Motivations is/are the most salient in terms of consumer behaviour.

Posted on August 11, 2020 by Adam

Design and conduct a survey to determine which of Kenrick’s (2010) Fundamental Motivations is/are the most salient in terms of consumer behaviour toward the FMCG product you analysed in your first assignment, i.e. Tide Pod, documenting your findings in a formal project report. Your report MUST include sufficient methodological detail to facilitate replication AND specific […]

How does Red Bull approach the issue of standardization versus adaption? What are benefits and drawbacks associated with the respective strategies? Does the company think global and act local? Does it also think local and act global?

Posted on August 11, 2020 by Adam

1)Identify the key elements in Red Bull’s global marketing strategy. What are the factors that have helped Red Bull to build a successful global brand? 2) How does Red Bull approach the issue of standardization versus adaption? What are benefits and drawbacks associated with the respective strategies? Does the company think global and act local? […]

How would you market those locations to a prospective client? How would you advise the American client regarding the cultural (highlight one or two significant points)?

Posted on August 11, 2020 by Adam

Research the destination marketing efforts of Dubai (United Arab Emirates), Macua (China), and Kerala (India). Using the material discussed in the lesson and the reading for the week, describe your impressions of those markets and their influence on the global industry. In your writing, address (but do not limit to) the following questions; 1. How […]

Identify and discuss the nine critical stages in developing a monitor and control process for a firm’s sales force.

Posted on August 8, 2020 by Adam

Identify and discuss the nine critical stages in developing a monitor and control process for a firm’s sales force. In addition, using a product or service of your choice, provide a one-sentence example for each stage.

Discuss the Cross-Cultural issues in Marketing in the European Post-Communist Countries – The Case of Ukraine.

Posted on August 7, 2020 by Adam

The subject is to make a cross-cultural comparison between Ukraine and France Here are the key concepts that are asked : Introduction to International Marketing: Globalization, global industries, standardization vs adaptation, management orientations, motivators and obstacles. Macro environmental analysis: Technological, Ecological, Economical, Political, Legal, Educational environments. Macro environmental analysis: Cultural environment. Global market research, market […]

Explain what incentives the chosen market system provides to encourage self-interest? What property rights exist, for the firms within the chosen market?

Posted on August 7, 2020August 7, 2020 by Adam

Explain the basics of how a market system works. Identify and describe the gains from a free market. Clarify the entrepreneurial role in the market system. Assignment Overview and Deliverables Research and select a Market. Describe the group of buyers and sellers that trade for its goods or services. Describe its market form (barbershop, meat […]

Discuss the life story of the product using different marketing concepts in the course.

Posted on August 7, 2020 by Adam

Discuss the life story of the product using different marketing concepts in the course. Grading will be done based on how a student integrates concepts more than the length of the report.

Select a product of your choice and write a story about that product.Discuss the life story of the product using different marketing concepts in the course.

Posted on August 7, 2020 by Adam

Select a product of your choice and write a story about that product. Do not pick any apple products. Example of products: Samsung Galaxy, Toyota Camry, Jaguar XF. Discuss the life story of the product using different marketing concepts in the course. Grading will be done based on how a student integrates concepts more than […]

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Tag: marketing

Evaluate the pricing strategy in your analysis. How does it affect the other areas of the marketing mix? How does the company’s chosen pricing strategy affect the economic success of the company?

Estimate the quarterly break-even point in units sold and in sales pound?How many units would have to be sold each quarter to earn a target profit of £100,000?

Design and conduct a survey to determine which of Kenrick’s (2010) Fundamental Motivations is/are the most salient in terms of consumer behaviour.

How does Red Bull approach the issue of standardization versus adaption? What are benefits and drawbacks associated with the respective strategies? Does the company think global and act local? Does it also think local and act global?

How would you market those locations to a prospective client? How would you advise the American client regarding the cultural (highlight one or two significant points)?

Identify and discuss the nine critical stages in developing a monitor and control process for a firm’s sales force.

Discuss the Cross-Cultural issues in Marketing in the European Post-Communist Countries – The Case of Ukraine.

Explain what incentives the chosen market system provides to encourage self-interest? What property rights exist, for the firms within the chosen market?

Discuss the life story of the product using different marketing concepts in the course.

Select a product of your choice and write a story about that product.Discuss the life story of the product using different marketing concepts in the course.