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What recommendations can be given to South Korean hip hop artists to attract western hip hop fans?

Aims and research questions; This research project aims to analyze the extent to which South Korean hip hop is heard and perceived in western contexts and to explore recommendations on how western audiences are easily made aware of this. In order to achieve this aim, there will be a review of literature on market demands […]

Share your views on using this model as a potential guide for Marketing our Co-operative Advantage (MOCA) implementation with The Co-operators Group Limited.

Here’s the Instructions from Georgina Whyatt for the End of Term Paper:  Managing the implementation of a ‘Marketing our Co-operative Advantage’ (MOCA) Strategy at Co-operators Group Limited   The marketplace interest in societal contribution and social responsibility continues to expand; therefore, the reasons for investing in the implementation of a ‘Marketing our Co-operative Advantage’ (MOCA) […]

Analyze four firms that represent each of the competitive dynamic roles (leader, challenger, follower, nicher).

The most successful companies are not complacent.  They look for opportunities to make “big plays” that can disrupt the status quo and change the market dynamics.  Apple is a great example of a company that routinely disrupts the market.  The iPhone, for example, ushered in the era of smartphones and changed the way companies priced […]

How could you blend these two concepts (internal and external talent) for optimal performance? Review pages 83-88 before answering this question.

As the business environment becomes more complex, the organization must address internal talent management as a competitive advantage. There are also opportunities to embrace the shift toward contract human capital. Some organizations view this as on-demand talent, while other organizations are leery of dependence on external talent sources. Assume that you are the CEO of […]

Discuss why knowing your workforce is so important in today’s multigenerational and diverse organizations.

3.3.1 Discussion – Knowing Your Workforce The author of the course text emphasizes the need to know your workforce. Discuss why knowing your workforce is so important in today’s multigenerational and diverse organizations. Refer to table 3.1. Discuss three of the 8 talent management challenges that you believe will be most important for today’s organizations. […]

Conduct a brand audit and develop a conceptual map for the brand (based on secondary research) – explain the key perceptions and associations of the brand and evaluate these critically (e.g. strength vs. weakness?). 

Digital Marketing, Branding and Strategy. Overview: You are to take the role of a brand consultant and develop a corporate brand revitalization strategy and a communication plan to generate better engagement around Apple inc Your strategy for revitalizing the brand image will serve as a springboard for converting the engagement into new customers and more […]

Where does the branded offering communicate these elements? What are the integrated marketing channels, and where are the touch-points and moments of truth? What are the respective strengths and weaknesses of each of these?

Conduct a critical brand analysis of APPLE Inc, underpinned by academic theories, models and industry insight, using: • Secondary data, tables, charts, and diagrams • At least 3 academic theories and models – applied specifically to this case • A selection of references to academic journals, books, trade press, and websites. You should attempt to […]

What are the key messages you want to convey in your marketing materials about your organization? How are you positioning your service/organization?

Healthcare Business Plan Phase – 3 Service Overview This service describes the new service-the benefits and features that you are providing and to whom. It is important to recognize that the benefits may way from customer to customer. Patients may see one value or benefit such as timely clinical intervention, whereas the referral sources may […]

Based on the e-lecture, what type of objection(s) does the doctor pose to the sales rep? Why? How does the sales rep handle the resistance or objection?

  Handling objections and earning trust is one of the most important roles that a salesperson plays. Price is normally one of the most common forms of buyer resistance, but not always. Watch the short video Pacemakers: A Sales Call Example. Answer the following questions: Based on the e-lecture, what type of objection(s) does the doctor pose to […]

Perform a technical analysis by considering a hypothetical trading environment based on Ricardian model (see Step 4 in the next section).

INTERNATIONAL TRADE ASSIGNMENT 1 SEMESTER 1, 2020 I. INTRODUCTION Assume that you are an economic consultant hired by an international organization/government to provide your expert advice on conditions pertaining to international trade in Argentina and El Salvador. Your analysis will consist of two separate reports (one for Assignment 1 and the other for Assignment 2). […]

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