What types of research will you perform? What internal and external sources will you utilize? Why? What will you do with the data outputs?
Read and analyze the case Segway: A Unique Personal Transportation Device. Imagine you are the Product Manager for the Segway Personal Transportation Device and need to determine what its market potential is. What questions do you need to answer? What types of research will you perform? What internal and external sources will you utilize? Why? […]