Compare the similarities and differences of the decision-making process (purchase decision-making) of B2C and B2B, with reference to the chosen organisation.
Consumer Behaviour and Insight Assessment Brief 2019/2020 Academic Year This is the Assessment Brief for Consumer Behaviour and Insight. Please refer to this document for further information regarding the delivery of the module, learning outcomes, assessment tasks and submission dates. Course HND Business Academic Year 2019-2020 Unit Number & Unit Title Unit 37: Consumer Behaviour […]