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Critically analyse the significance of organisational leadership and strategic positioning for a hotel organisation of your choice. Carefully consider the impact of the extraordinary challenges of the external environment in managing hotel organisations successfully. Support your arguments with evidence from relevant industry and theoretical concepts

Description Choose one of the following essay questions, and ensure that their arguments are informed by theory, evidence, academic research, and market analyses. 1.Through analysing a select few definitions (at least 4), create a new definition of strategy suitable for international hotel companies. Critically reflect on the relevance of strategic thinking for global hotel businesses […]

Which relationships could potentially influence the experience?Do formal rules or social norms influence the experience?Discuss

Description YOU ARE THE CUSTOMER EXPERIENCE VICE PRESIDENT… This week’s video was a promo reel for Marriott’s Partnership with Coachella. After your GM watched this video, she is asking you to put together an Experiencescape summary of this event, using the six elements from our reading as your guide; People, Place, Object, Rules, Relationships, and […]

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