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What is the primary role of metrics and measures in the organization? To what extent do standards generate the desired results (e.g., if we use a quality standard such as ISO 9000, do we really get improved quality)?

1. Why is it that measures are interesting but metrics are critical, from a business perspective? 2. What is the primary role of metrics and measures in the organization? 3. To what extent do standards generate the desired results (e.g., if we use a quality standard such as ISO 9000, do we really get improved […]

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