Critically evaluate the various modes of entry that are relevant to SEAT and recommend – with justification – the most suitable mode of entry that will enable the product launch of the ‘Minimό’ to be a success for the company.
Description In the attached report, London had been identified as being the most attractive city for the product launch of the SEAT ‘Minimό’. SEAT has recommissioned your services to undertake further research into the city that had been recommended in the report. the report divided into : 1- 1. Apply the 5-Forces model to critically […]