Choose two factors that differentiate the brands well and create a strategic map that visualizes the competitive landscape.
ASSIGNMENT Strategic group analysis and Porter’s Five Forces analysis 1.Evaluate each brand for five factors using a 1 to 5 scale or categorical evaluation. Example factors are size(small to large), location (local, regional, national, international), price/quality (low to high), location (urban, suburban, rural, airport), customer segment (business, family, leisure, luxury), and brand identity (traditional, trendy, […]