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Are there certain types of brands or product categories that Super Bowl advertising is good for? Bad for? Explain why?

Posted on August 14, 2020 by Adam

Marketing Communications and Promotions Management T2 2020. Case Study Synopsis. The one day a year when consumers not only tolerate but eagerly anticipate ads is during the NFL’s Super Bowl. In sharp contrast to their behaviour on the other 364 days of the year, consumers watch an average of 89 commercials per Super Bowl game […]

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