You will be presenting these possibilities to the CEO. Which do you think the company will wish to enter first? (consider the decision criteria listed in “A” above)
PROMOTE JONES SODA Objective: Promotional Activities appears to be the easiest element of Marketing 4P. However, it has its own challenges: Social Media is quite prominent, but not all platforms of social media are available throughout the world Internet is not necessarily available or reliable at some parts of the world Traditional media (TV, Billboard, […]