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You will be presenting these possibilities to the CEO. Which do you think the company will wish to enter first? (consider the decision criteria listed in “A” above)

PROMOTE JONES SODA Objective: Promotional Activities appears to be the easiest element of Marketing 4P. However, it has its own challenges: Social Media is quite prominent, but not all platforms of social media are available throughout the world Internet is not necessarily available or reliable at some parts of the world Traditional media (TV, Billboard, […]

Identify one or two health care organizations that have a negative brand image. What event or series of events led the organizations to this situation?

Write a 175- to 265-word response to the following: Identify one or two health care organizations that have a negative brand image. What event or series of events led the organizations to this situation? What branding strategy(s) would need to be implemented to restore a tarnished brand?

Discuss the airline’s branding strategy.What do you feel is their competitive advantage?How does quality relate to customer satisfaction with the airline brand?

Discuss For this discussion, pick an airline, domestic or international, and address the following topics: • Discuss the airline’s branding strategy. • What do you feel is their competitive advantage? • How does quality relate to customer satisfaction with the airline brand?

Describe or list the feedback you received on Part A of your marketing plan. Explain how you will use the feedback to improve your plan. Develop a branding strategy for your product or service that covers the brand name, logo, slogan, and at least one brand extension.

Using the same hypothetical company from Part A: Your Marketing Plan, for this assignment, you will focus on the company’s branding strategy, primary and secondary target markets, positioning statement, and consumer behavior. Note: You should make all assumptions needed for the completion of this assignment. Instructions Create the second part of your marketing plan in […]

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