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Evaluate why might a firm’s sales and marketing functions be misaligned? Analyze the consequences of a misaligned culture?

MKT514 essay instructions.This is a MKT514 Sales Management course Textbook: Sales Management: Shaping Future Sales Leaders   First Edition, 2009 ISBN- 13: 9780132324120 Arthur’s: John Tanner, Earl Honeylocust, and Robert Erlenmeyer Publisher:  Pearson Prentice Hall.The essay needs to be primarily written based on the text book. (I have uploaded this information from the book) The structure of an essay begins with the introduction which is the first paragraph and it introduces the topic. It should be at least 3 – 4 sentences. Then the body of the essay elaborates on the topic and it is at least 3 paragraphs of at least 3 – 4 sentences. The essay is finished with the conclusion which is the last paragraph and is a summary of the main points of the essay. It should be at least 3 – 4 sentences.References (SPA Style): Need two references. At least one reference from the text book listed.

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