Engage in research to find twoother articles (academic journal and/or industry journal) related to how leaders use communications to execute strategy. Use search engines such as Google Scholar and the SCU library website to do your research.

Assessment 1: Executive summary

Assessment task 1 (weighting = 20%)

Your boss, the Director of Communications at Company ABC, has noticed a shift in how leaders communicate within organizations from a tactical focus to a more strategic and elevated level. She has asked you to prepare an executive summary on the following theme: ‘How do leaders use communications to execute strategy in the 21st century?’
Please follow these guidelines to complete the assessment:

1. Read the article by Argenti, P 2017, ‘Strategic Communication in the C-Suite’, InternationalJournal of Business Communication, vol. 54, no. 2, pp. 146 – 160 (located on the Blackboard under Assessment Details, Task 1).
2. Engage in research to find twoother articles (academic journal and/or industry journal) related to how leaders use communications to execute strategy. Use search engines such as Google Scholar and the SCU library website to do your research.
3. After carefully reading the three articles, identify three key points that relate to the central theme of the memo (how do leaders use communications to execute strategy in the 21st century) to form the structure for the body of your work. Support for eachpoint must come from at least TWO of your THREE sources. Use ONE quotation for each point from one of your three sources.
4. Each point requires a heading which should be clearly, logically and accurately labelled since headings reveal the organisation of the paper and permit quick reference to specific information. They also make the paper easy to read.
5. Write the Executive Summary using the memo format in a plain serif font (e.g. Times New Roman). Suggested font sizes are 12 for the text and 14 for the headings. Double or 1.5 space. Put page numbers in line with the right margin at the bottom of each page.
6. For every source you need to have:

• the name of the author or authors,
• the full title, and
• complete publication information.

Cite sources in two places. This is a two-part process:

• in the body of your paper,
• in a list of references at the end of your paper. The Reference list must be on a separate page.

7. You will need to use SCU Harvard style to document your sources. For further information please see: http://libguides.scu.edu.au/harvard
8. Submit Assessment 1 to Turnitin via the Blackboard site no later than the due date:12^th November 5.00pm (QLD time).
9. Refer to the Marking Criteria Guide and Marking Rubric located under Assessment Tasks and Submissions.

PRIOS/CDT brief (covered in lecture and tutorials) for Assessment 1:

1. Purpose: To identify how leaders use communications to execute stratgey in the 21st century.
2. Reader: Your boss (who is keen to understand more the challenges and opportunities of technology on corporate communication).
3. Information: Three (3) articles.
4. Organization: Direct order format.
5. Style: Formal.
6. Channel choice: Written document.
7. Document design: Executive Summary using the memo format.
8. Length: 500 words +/- 10%.